• Welcome to the National Sales Academy
    We support businesses to offer their staff of all ages, funded, work-based qualifications in
    sales, customer services, business administration, team leading and management.
  • Our sales qualification can add value to any business or individual.
    Whatever we do in life, we are a buyer or a seller dependent on what day it is.
  • Grow your business
    through your people

Our Services

Funded Qualifications

We deliver funded, work-based qualifications in sales, customer services, business administration, team leading and management.

Commercial Training and Workshops

Bespoke commercial training for the people in your business, delivered by industry experts, tailored to your requirements.

Sales Recruitment

From recruiting apprentices to finding people with experience, we can help you to source talent to complement your recruitment drive.

What Our Customers Think

The sales qualification is supporting our staff to learn new sales techniques and focus on key customer service approaches that is instrumental in helping us retain customers and create new sales opportunities for the business. I would 100% recommend the sales qualification to businesses who are looking to put a strong strategic focus on customer service to increase company growth.Claire Warner - Retail
As a financial services institution it is so important for us to maintain compliance whilst also achieving sales targets to meet our strategic objectives. The QCF sales qualification has enabled us to find this important balance. Our staff have been able to blend units relating to compliance and sales techniques from the qualification to their role which has provided individual learning plans which has complemented our internal training programmes effectively. We are also benefiting from bespoke workshops, delivered by the NSA which is adding further value to our people development plan.Barclay Widerski - Financial Services
We are delighted that we have invested in sales apprentices. But it’s not simply about recruitment. Our partnership with the National Sales Academy has given our business a training and development model that is both cost effective and sustainable. We are building a team of talented, enthusiastic sales people that will grow with our business. One apprentice in particular has already excelled within their role having identified £37.5K of business in their first 8 weeks Sales Director - Telecoms
The NSA have supported us to align our people development strategy with our overall growth objectives.Martin Gayner - Hospitality

Funded, work-based qualifications

Qualification Features


People of all ages can enrol on a qualification and receive full funding providing they meet an eligibility criteria.


All our qualifications are delivered in the workplace eliminating the need for day release and disruption to daily processes.


Our qualifications are delivered through the QCF (Qualification Credit Framework), providing the opportunity to select only the units that are relevant to an individuals job role.


Individuals use the qualification framework creating a bespoke individual development plan that is aligned to their typical job role and daily duties.

Funding Criteria

Here are the guidelines to enable you to assess whether your people are eligible for funding to complete our qualifications. However, this is not important for you to work out at this stage, as during the registration of interest process, when you engage with us, we will provide you with a full breakdown of employee eligibility.

In order to become eligible for funding each individual that registers their interest in the qualification must have been a UK resident for at least 3 years or an EU National.
Each individual must work a minimum of 16 hours per week in your business. If for example, an individual has a flexi-time contract and hours of work fall below 16 hours some weeks, providing the average number of hours worked per week over 12 months exceeds 16 hours, this individual is still eligible for funding.
An individual would not be eligible for funding if they have already achieved a higher level qualification such as a degree, HND or ONC. They can however complete the qualification however this is offered at a financial cost.
The companies site where an individual registers for the qualification must be based in England. The individuals address must also be in England.

Are you interested in finding out more on how the National Sales Academy can support your business and develop your people?

Get in touch with our team